Augmented Reality (AR) is big business right now, with the most public face of AR’s success being Pokemon Go which – in only its first year – saw more than 750 million downloads and earned over $1.2 billion. But, in amongst this virtual gold rush, there is the curious question of exactly who owns an […]
Transmedia storytelling is one of the hottest topics in the media industry, with the Marvel Cinematic Universe being the clearest example of how a transmedia strategy can be used to create a dynamic story world capable of supporting a huge number of products. And yet, despite the MCU spanning 16 movies (to date), seven television […]
William Gibson famously said that “the future is already here – it’s just not very evenly distributed” and some of the stories emerging in the area of futurology this week seem to resonate with that quote. Sometimes we fail to appreciate just how fast science is progressing, just how remarkable some of the advances that […]
Anyone who has ever attended one of my speeches, lectures, or workshops will know that humour is an essential element of my presenting style. Perhaps it’s because, when I first began giving speeches, it was in an era before TED Talks had started appearing online and so – with a relative absence of good role models – […]
“Suspension of disbelief” was a term first coined by Samuel Taylor Coleridge in 1817, but the concept is as old as narrative itself. Every time we read a book, watch a movie, attend a play, or even play a game we’re suspending our disbelief in order to enjoy it; we allow ourselves to believe that […]